The VCU RamCrest is sanctioned for use by university units, departments and students strictly for school spirit and campus and alumni activities on merchandise, apparel, decals, signs, banners, posters, fundraising, student recruitment, etc.

The spirit mark is not to be used for institutional or academic-related programs, should never be locked up with the VCU brand mark or primary and secondary unit wordmarks, and is not meant to replace the unit brand mark.

It is required that VCU be identified along with the spirit mark. The VCU brand mark can be used as long as the two logos are separated.

The spirit mark must always have the registered trademark symbol.

Spirit marks can be downloaded here.

Improper uses

DON’T use the spirit mark to replace the seal, and never lock up the spirit mark with the VCU typography.

DON’T remove background crest.

DON’T add additional elements.

DON’T change colors.

DON’T flip orientation.

DON’T rotate.

DON’T distort.

DON’T use the outdated VCU Rams logo.

The only approved spirit mark for usage by institutional and academic units is the Ram Crest.

The VCU Ram Horn logo, the Charging Ram and all VCU Rams word and combination marks are NOT to be used as spirit marks or replacements for the academic mark; they are reserved for VCU Athletics use ONLY.

Applications

The spirit mark may be used by academic units when promoting support for the VCU Rams, as long as the mark is separated from the master or unit brand mark.

The spirit mark is never a replacement for the seal.

Never use the spirit mark in association with academic-oriented activities or programs.

DO use the spirit mark and the VCU brand mark separately.

DON’T use the spirit mark and VCU typography together. The spirit mark is never a replacement for the seal.