At VCU Health, we are unconditionally committed to helping our patients live their best lives. Whether we’re speaking to patients, researchers, other health providers, donors or community partners, our “un” brand platform is a powerful tool that helps our story stand out.

A consistent visual experience is crucial to communicating a unified message. We’ve developed design elements that are visually distinctive and capture our approach to health care.

Here, we explain how to use these design elements across various print, digital and environmental platforms to ensure our brand is memorable and easy to identify.