BrandThere’s nowhere — and no one — like VCU.
We have an uncommon story to tell — one of academic rigor and creative innovation, all at the heart of a dynamic city of infinite possibilities. We’re challenging preconceived notions of higher education and quality health care, and our message must draw attention to what sets us apart.
Messaging pillars
UNWAVERING Community
This is a place where different stories meet — where a thousand beginnings shape one shared journey. At VCU, everyone brings their unique past, passions and purpose. And each is met with a spirit that says “you belong.”
This university isn’t about blending in — it’s about showing up as you are. With a community from across the country and world, and more than 228,000 strong, VCU is built on real-world perspective. What our people find here is more than just a campus — it’s a space that honors who they are and fuels who they hope to become.
That same idea extends to how we treat patients. As Virginia’s leading safety net hospital, our doors are open to all. From CHoR’s Level 1 pediatric trauma center to Massey’s nationally designated comprehensive cancer center renowned for its community-first approach, we deliver expert care that adapts to individual needs– and always with respect. Because honoring who someone is, and what they need, leads to better health for everyone.
Together, we’re building something bold — and entirely our own. And it’s that collective energy that powers our progress and moves the world forward.
University extension
Our students arrive with their own unique stories — and discover a place that sees them, supports them and propels them forward.
Health extension
We provide care for everyone — rooted in compassion and shaped by need with one goal: to preserve and restore health for all.