We have an uncommon story to tell — one of academic rigor and creative innovation, all at the heart of a dynamic city of infinite possibilities. We’re challenging preconceived notions of higher education and quality health care, and our message must draw attention to what sets us apart.
Messaging pillars
Community
VCU isn’t about blending in — it’s a space that honors who you are and fuels who you hope to become.
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Our students arrive with their own unique stories — and discover a place that sees them, supports them and propels them forward.
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We provide care for everyone — rooted in compassion and shaped by need with one goal: to preserve and restore health for all.
Creativity
We apply a creative mindset to solving every challenge.
Combining art, science, entrepreneurship and intellect leads to amazing possibilities and transformative innovation.
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We use creativity across all disciplines to uncover solutions that others can’t.
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Rooted in science, our care starts at the intersection of innovation and creativity.
Health
We focus on healing and impacting communities.
Our world-class health system drives innovation — saving and improving lives every day.
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We nurture your passions so you can make an impact where it’s needed most.
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We are your health and healing partner.
We strive to provide access to care and an exceptional patient experience.
Knowledge
Research fuels our academic rigor and thought leadership. Creating breakthrough ideas is our superpower.
We are a vibrant public research university with 200+ programs, all committed to excellence and experiential education.
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We challenge traditional learning models with innovative thinking that delivers results.
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We prepare tomorrow’s health workforce and train today’s professionals to deliver exceptionally skilled and kind care.
Urban
Our home is a spirited and culturally alive city. It feeds our energy.
Richmond and VCU are partners — we thrive together as a community, and we love it.
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We live and learn in a vibrant environment full of opportunities.
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We partner with all communities to help solve health’s most challenging problems.
Our urban roots give us the skill, experience and compassion to take on anything, anywhere.
Brand