Place

One of VCU’s strongest differentiators is its geographical location and unbreakable tie to community. Whether it’s on our urban campus or at one of our community health centers, VCU is on the ground, impacting lives. Imagery should reflect the strength and energy that the brand derives from its partnership with the community and vice versa.

Diverse

VCU is a cornucopia of domestic and international people and perspectives. VCU’s diverse students, faculty and patient population should be respected, represented and celebrated in everything we produce.

Innovate and create

At its core, VCU is different. The way we approach problems or pursue our passion is done through a unique lens that is distinctively our own. Our imagery should capture the story of a university and medical center backed up by cutting-edge thinking and those who challenge tradition for the good of all people. 

Student life and the campus experience

The VCU student experience is far from average and there are many stories to tell. However, the one thing they all have in common is that they are uncommon. Our goal is to capture the dynamism of life at VCU in an authentic and genuine way.

Health care delivery and the patient/caregiver experience

Illustrate the most advanced medical treatment coupled with compassionate care at every stage of life. Capture what if feels like to receive care, recover and heal at VCU.