Key messages

Used word for word or as a starting point, our key messages ensure we share the same message across every platform.

Messages should be strategic, relevant and concise. What do we want people to know about us? How can we tailor our messages to different audiences so we speak to people in a relatable way? How do we let people know we’re the best choice in just a few sentences? Use the statements and sample messages below as a foundation for expressing our distinct personality and tone.

1. Whoever you are, whatever brings you to us, we are unconditionally committed to helping you live your best life. We stop at nothing to make sure everyone we treat receives quality care.
2. With our leading-edge technology, unparalleled problem-solving and legacy of academically driven excellence, we’re leading what’s possible in your health, recovery and life.
3. We stop at nothing to find answers. We constantly push the limits of what’s possible in medicine and health so we can provide the most comprehensive, safest and highest quality care.
4. At VCU Health, we have five schools, an academic medical center, a children's hospital, a community health center, dedicated research teams, and facilities and valued partners in every field. Together, we are unstoppable.
5. We are the health hub of the region. As the only academic medical center in the region, we offer access to some of the most advanced treatments and technologies.
6. The region’s only NCI-designated cancer center, VCU Massey Comprehensive Cancer Center, boasts the state's largest, most complete bone marrow transplant program and is a pioneer in palliative care. We are dedicated to discovering, developing and delivering cancer care.
7. From consultation to complex cardiac conditions, VCU Health’s Pauley Heart Center offers the full spectrum of cardiac services.
8. From cancer care to heart care to everyday care, we help you live your best life.
9. We treat the big things. The it-doesn’t-feel-so-small things. And everything in between.
10. Daily discoveries to save a life, save a limb or simply save the day. We are unconditionally committed to helping you live your best life.

Sample messages

For general usage

At VCU Health, you will find unwavering dedication to providing care. We stop at nothing to find answers. We leave the status quo behind to deliver compassionate care to all.

We are both the region’s safety net hospital and Richmond’s No. 1-ranked hospital (per U.S. News & World Report). But that’s not all. We’re also:

• The only comprehensive Level I trauma center in the region that is verified in burn, pediatric and adult trauma care
• One of only two NCI-designated comprehensive cancer centers in Virginia
• The region’s only full-service children’s hospital

And, with more than 800 clinical trials and research studies open for enrollment, we’re dedicated to finding answers to the most challenging medical questions.

Whoever you are, whatever brings you to us, we are unconditionally committed to helping you live your best life. We stop at nothing to make sure everyone we treat receives world-class care. That is our unending promise.

For recruitment and human resources

Welcome to VCU Health — a legacy of leading health care more than 180 years in the making. We’re a community that is always on, up all night, and in the trenches because we have an unrelenting commitment to providing care.

You’ll soon see that we have a lot to be proud of, but here are just a few things that make us great:

• We’re the health hub of an amazing community. As the only academic medical center in the region, we offer access to some of the most advanced treatments and technologies.
• Our medical staff is top-notch. We have internationally known physicians, some of the best health care professionals in the country, top-ranked specialists and all-around all-stars at every level.
• VCU Health has it all. A health professions college, five health sciences schools, an academic medical center, a children’s hospital, community hospitals, dedicated research teams and facilities, and valued partners in every field.
• We believe in ourselves and in each other. There’s no limit to what we can do.

And while good care means more than awards and recognitions, we have some of those, too:

• VCU Medical Center is recognized as a Magnet-designated hospital by the American Nurses Credentialing Center and has been redesignated four times.
• VCU Medical Center and VCU Health Community Memorial Hospital are ranked high-performing in maternity care by U.S. News & World Report for 2024.
• VCU Health Tappahannock Hospital received an "A" grade for the 2023 Leapfrog Hospital Safety Grade for a sixth consecutive year.

For development

Every day at VCU Health, we bring our unwavering dedication and an uncommon commitment to healing.

For whatever.

For whomever.

For whenever.

We are a comprehensive system of care where the best medical professionals of today and tomorrow come to learn. Where the top scientists come to discover and invent. Where the impossible ignites passion and purpose.

VCU Health comprises one college and five schools of health sciences — Health Professions, Dentistry, Medicine, Nursing, Pharmacy, and Public Health — plus the Children’s Hospital of Richmond at VCU, the region's only full-service children’s hospital, and VCU Massey Comprehensive Cancer Center, one of only two National Cancer Institute-designated cancer centers in Virginia.

We do our best to explain, to solve and to heal. We stop at nothing to find answers — bringing breakthrough treatments to our patients.

We are unconditionally committed to helping our patients live their best lives. That is our unending promise.

Word bank

Some words tend to get overused. Here are a few suggestions of alternatives:

*Do not change when used as part of a proper noun, such as VCU Massey Comprehensive Cancer Center.