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VCU University
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VCU Health
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Children’s Hospital of Richmond at VCU
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VCU Massey Comprehensive Cancer Center
Who we are
Guidelines
Messaging strategy
Masterbrand logo
Logo color in use
Brand hierarchy
Color palette
Typography
Photography
Editorial style
Health-related style notes
Identifying the provider
Legal overview and name
When to use
Key messaging and word bank
Punctuation
Using the brand
Advertising
Apparel
Iconography
Giveaways and promo items
Stationery
Children’s Hospital of Richmond at VCU
Children’s brand strategy
Children’s brand elements
Children’s apparel and promotional items
Children’s collateral
Children’s PowerPoint
VCU Massey Comprehensive Cancer Center
Downloads
Visit the VCU Massey Comprehensive Cancer Center
website
for identity and brand standards.
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