VCU and VCU Health Brand Guidelines

Welcome to a world UNLIKE any other.

A person conducting scientific research


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We are the UNCOMMON.

VCU is a place unlike any other. Our brand is equally distinctive.

Through bold headlines, expressive typefaces, and a powerful message, we grab attention and stand out from the crowded field of universities and health systems. What you won’t find? Flowery language, overused jargon, and generic staid photography.

Instead, we tell a story of a university and health system that is challenging all preconceived notions and breaking through a sea of sameness with an authentic and uncompromising voice.

Brand in ACTION