The following nine “UN” words are approved for use in brand messaging.

Our brand tells the bold uniqueness of VCU in an authentic way — without comparing ourselves to others, and without conforming to traditional measures of success. Instead, we draw attention to what sets us apart through confident, unflinching phrases centered around assertive, declarative “UN” words.

Examples:

“UN” word color pairings

There are three accepted color pairings for “UN” word treatments. Each has an “UN” emphasis color and a remaining base color.

When placed on photography, “UN” words should be styled with one of these pairings as long as it promotes legibility.

On white
Gold UN, all other text black

On gold
Black UN, all other text white

On black or gray
Gold UN, all other text white

On photography
Color pairing based on contrast and legibility

One color, on white
Black UN, all other 50%

One color, on black
30% UN, all other white

DON’T apply the emphasis color to other text.

DON’T apply unapproved colors or a stroke.

DON’T switch emphasis in the color pairing.

DON’T make the UN word all the same color.