Images of students reading a book under a tree are ubiquitous in higher education — but we’re not interested in the status quo.

We want to capture a sense of energy that can only be found at VCU. We look for photos and video of people in motion: creating public artwork, paddling down the James River, saving the lives of our patients. We seek out imagery that is so powerful, it can tell a story about our impact without a single world.

VCU is also a place for the bold, and our imagery must capture that audacious spirit. Look for vivid textures, vibrant colors, and dramatic monochrome.

There’s nothing “stock” about VCU — so let’s tell our story through a lens that is distinctively our own.

Unparalleled

At VCU, we’re not interested in the status quo. We approach problems differently to find solutions that others can’t. Or won’t. Innovation and creativity drive our success stories, and our imagery should do the same in order to show that VCU is a true leader in the space of higher education and healthcare. There is nothing “stock” about us, so let’s show the world why we are special with breakthrough imagery.

Authentic

VCU is an orange in a barrel of apples. And we are proud of our uniqueness. Our differences. Our VCUness. Our images should capture what it feels like to learn here. To discover here. To heal here. All of the things that make us different from the thousands of other universities and healthcare systems around the country. Our imagery should show that there is no place like this and and no one like us.

Powerful

The work that we do changes lives. Literally. The VCU community is driven to heal, to succeed and to make a difference. This is the power of our people, and our imagery should inspire awe and evoke the emotions that best tell our story.

Tone spectrum

Where does your story fall on this spectrum?

Bold? Energetic? Vibrant? Fast-paced?
Positive? Comfortable? Medium-paced?
Thoughtful? Caring? Introspective? Soft? Slow-paced?

VCU is a large organization that communicates with multiple audiences about a variety of topics. Our imagery style must be flexible enough to cover everything from prospective students and parents to patients and healthcare providers. Ultimately, the tone and style of imagery used should be determined by the story we are telling.