Informal wordmarks

The informal wordmark is a simpler representation of the brand's visual identity and is primarily used for internal communications and limited external communications including promotional items, advertising and applications that have space restrictions.

• Only Level 3 colleges and schools will receive informal wordmarks, which are included in their logo packages in the Downloads section.
• Websites have unique requirements—refer to the VCU brand guidelines for websites to ensure proper usage.
• The informal wordmark should NOT be used on formal or legal communications.
• The informal wordmark may also be used on campus environmental and building signage.

Official lockup

Informal wordmark

Entities with informal wordmarks:

• VCU Engineering
• VCU Business
• VCU Education
• VCU Humanities and Sciences
• VCU Wilder School
• VCU Dentistry
• VCU Nursing
• VCU Medicine
• VCU Robertson School
• VCU Social Work
• VCU Arts
• VCU World Studies
• VCU Pharmacy
• VCU Health Professions
• VCU Public Health

 

Dual branding

The dual branding configuration is used primarily for co-hosted events. The marks must be sized equally.

When creating materials for co-hosted events, it is recommended that the angle container not be used. Never place more than one logo inside an angle container.

Multiple unit logo examples:

Limit brand placement in a single context to two marks. If more are required, resort to a list format of wordmarks to avoid cluttering the page.

Sub-brands

Used for services, programs and initiatives that have a need for continued marketability to the VCU community. Approval by Enterprise Marketing and Communications is required. NOTE: Schools, departments, offices and divisions are not sub-brands.

All sub-brands that have previously been approved are able to use their mark until further notice. No new sub-brands are being allowed at this time.

VCU Arts

For VCUarts brand guidelines and assets, visit https://arts.vcu.edu/brandguidelines/

Student organizations

Student organizations may not represent themselves as agents of the university and are not allowed to use official VCU logos and symbols unless they are a registered athletic club. Please contact the Office of Trademarks and Licensing for correct usage and approval.

In all cases, VCU affiliation should be designated as at VCU, not VCU to avoid confusion with official unit identifiers.

Acceptable

Uses the correct “at VCU” (or “@VCU”) after organization name, but not in official logotype. Approval not required if following this format.

Acceptable

Does not use official VCU identifiers and stays away from brand guidelines.

Not acceptable

While correctly using “at VCU,” should not use typography that is similar to the official VCU font.

Personal use

Students are not permitted to use the university’s logo or spirit mark for personal use. University symbols should not be displayed on personal web pages, nor should personal pages use the name of the university in such a way that the reader would perceive the page to be an official university website. Personal use of university symbols on merchandise is prohibited without approval by Enterprise Marketing and Communications.