The brand bar is a centrally supported, easy-to-use digital mark that delivers a consistent user experience across all VCU web properties. It is required on all vcu.edu websites, except the VCU home page, VCUarts, VCU Athletics, the Institute for Contemporary Art (ICA), and VCU Alumni.

The brand bar consists of the VCU seal, typography, the UNCOMMON wordmark, and a Give to VCU icon. It also includes links to the VCU home page, an UNCOMMON landing page, and support.vcu.edu. The bar is available in four colors: light gray, dark gray, gold, and white.

More information about brand bar components and how to use the brand bar is available on the Compass website.

Mobile brand bar

On mobile devices, because space is at a premium, the brand bar is loaded at the top of the page and may be used in conjunction with approved menu and search icons placed to the left and right of the centered seal. The brand bar will always have a white background.